Testimonials

Celia Taylor - Transition Specialist

Celia Taylor - Transition Specialist

"Terence Sweeney has given much thought to the ideas of wealth, money and value, and has tied all of them together in a book that explains simply and powerfully how they work, and don’t work, together"

James McCracken - Host of "Journey of the Successful Advisor"

"This book challenges you to become more aware of the value you create so you can expand the opportunity to capture and create more value for everyone. The book is authentic and original while delivering an insightful and relevant message."

James McCracken - Host of
Emily Gowor - Founder of

Emily Gowor - Founder of "Gowor International Publishing"

"Terence is committed to facilitating powerful conversations in the world that open up new possibilities for people - this book is a reflection of exactly this."

This book will enable you too ...

understand the relationship between money, value and wealth

What you need to know to have power in your relationship to money, wealth and value

learn how value is created and become great at creating it

Learn how value is created and how to impact the amount of value you create in your life

know what business is really about and what makes a business successful

A business is a value creating entity. Once you understand how this works a new world will open up for you

become masterful at trading value

You are trading value every moment of everyday. Learn to become more conscious of the trades you are making.

understand what wealth is and how people become wealthy

What is wealth to you and what would you have to do to become wealthy?

create great relationships which work for your life

Relationships are a necessity to create value. Learn why and how to ensure relationships work for you and for others.

Extracts from the book

Introduction

Business and people are probably the two things that I find to be the most fun in the world.

People, because we are so fascinating. Being human is a fun, but challenging, experience, and I love watching how we all cope with it.

Personally, I have always been on a quest for freedom. Balancing my desire for freedom and self-expression with my need to co-exist with others in the world is what I tend to struggle with most in life. How do I fully express myself and still relate to others? How do I be fully self-expressed and have others still relate to me? How do I express all the love & passion I have for life without everyone running away screaming?

I am also passionate about business. The world of business is, after all, about people. It is bringing together people to create value for other people. I have been around business since I was six years old and still find business fascinating. Particularly given the speed in which the business world is changing. Technology, and the internet, have had an incredible impact on society and our ability to create wealth. For some people, this can be troublesome. A world that is constantly evolving can appear to be extremely challenging to people who have fixed views of how business and life work.

A dynamic world is fine by me. I hate fixed views. When we think of ourselves, our business, or our life from a fixed point of view, it usually keeps us stuck where we are. I don’t like being stuck. I like to be fluid. The ability to have a fluid view of life is essential if you want to keep performing at a high level.

A friend of mine once asked a question: What does it take to be a great leader? After listening to a room full of people’s answers, he said, “Maybe a great leader is someone who is always in an enquiry of what it is to be a great leader?”

I love this. As soon as you think you know what it is to be a greater leader, you are screwed. You stop thinking about what it is going to take to be a great leader. To be a great leader, you have to be in an ongoing enquiry of what it is to be a great leader.

So a great husband is someone who is always in the enquiry of what it is to be a great husband.

A great father is someone who is always in an enquiry of what it is to be a great father.

A great lover is someone who is always in an enquiry of what it is to be a great lover.

A great business person is someone who is always in an enquiry of what it is to be a great business person.

This last sentence is the source of this book.

This book is designed to deepen your enquiry of what it is to be a great businessperson and, along the way, a great human being. Primarily, however, this book is about the relationship between wealth, value, and money.

If you have ever grappled in your relationship with money

If money has ever seemed to hold a power or influence over your life

If you think that there could be a bigger context for wealth or a greater context for business

Even if you just want a lot more money

… this book will greatly impact your journey.

Over the coming chapters, we are going to look at people’s context for wealth. I want to demolish your current view of wealth and create a new view. To re-define how the world of wealth occurs to you. Why? Because this new view will give you greater access to being wealthy.

We will look at the world of value, what it is, how it can be created, and how you can capitalise on the creation of it. How it impacts all of your life. Its relationship to the world of business and how it impacts our relationship with each other.

You will develop a stronger relationship to money. Why it is powerful? What it is and what it is not.

You will gain a new level of understanding of the world of business and a new capacity for success as a business person.

You will also increase the effectiveness of your ability to impact the world.

No matter where you are in your journey to understanding value, wealth, and money, this book will move you forward in that journey.

More than anything, however, I want you to be wealthy, and I want you to be free.

I should warn you that getting value from this book will take some effort on your part.

It may challenge your current ways of thinking.

Good… keep reading.

There will be moments when you experience what I am saying as just plain wrong.

Good… keep reading

There will be times when you experience the book as being plain annoying.

Good… keep reading.

It will be worth it.

Introduction

Business and people are probably the two things that I find to be the most fun in the world.

People, because we are so fascinating. Being human is a fun, but challenging, experience, and I love watching how we all cope with it.

Personally, I have always been on a quest for freedom. Balancing my desire for freedom and self-expression with my need to co-exist with others in the world is what I tend to struggle with most in life. How do I fully express myself and still relate to others? How do I be fully self-expressed and have others still relate to me? How do I express all the love & passion I have for life without everyone running away screaming?

I am also passionate about business. The world of business is, after all, about people. It is bringing together people to create value for other people. I have been around business since I was six years old and still find business fascinating. Particularly given the speed in which the business world is changing. Technology, and the internet, have had an incredible impact on society and our ability to create wealth. For some people, this can be troublesome. A world that is constantly evolving can appear to be extremely challenging to people who have fixed views of how business and life work.

A dynamic world is fine by me. I hate fixed views. When we think of ourselves, our business, or our life from a fixed point of view, it usually keeps us stuck where we are. I don’t like being stuck. I like to be fluid. The ability to have a fluid view of life is essential if you want to keep performing at a high level.

A friend of mine once asked a question: What does it take to be a great leader? After listening to a room full of people’s answers, he said, “Maybe a great leader is someone who is always in an enquiry of what it is to be a great leader?”

I love this. As soon as you think you know what it is to be a greater leader, you are screwed. You stop thinking about what it is going to take to be a great leader. To be a great leader, you have to be in an ongoing enquiry of what it is to be a great leader.

So a great husband is someone who is always in the enquiry of what it is to be a great husband.

A great father is someone who is always in an enquiry of what it is to be a great father.

A great lover is someone who is always in an enquiry of what it is to be a great lover.

A great business person is someone who is always in an enquiry of what it is to be a great business person.

This last sentence is the source of this book.

This book is designed to deepen your enquiry of what it is to be a great businessperson and, along the way, a great human being. Primarily, however, this book is about the relationship between wealth, value, and money.

If you have ever grappled in your relationship with money

If money has ever seemed to hold a power or influence over your life

If you think that there could be a bigger context for wealth or a greater context for business

Even if you just want a lot more money

… this book will greatly impact your journey.

Over the coming chapters, we are going to look at people’s context for wealth. I want to demolish your current view of wealth and create a new view. To re-define how the world of wealth occurs to you. Why? Because this new view will give you greater access to being wealthy.

We will look at the world of value, what it is, how it can be created, and how you can capitalise on the creation of it. How it impacts all of your life. Its relationship to the world of business and how it impacts our relationship with each other.

You will develop a stronger relationship to money. Why it is powerful? What it is and what it is not.

You will gain a new level of understanding of the world of business and a new capacity for success as a business person.

You will also increase the effectiveness of your ability to impact the world.

No matter where you are in your journey to understanding value, wealth, and money, this book will move you forward in that journey.

More than anything, however, I want you to be wealthy, and I want you to be free.

I should warn you that getting value from this book will take some effort on your part.

It may challenge your current ways of thinking.

Good… keep reading.

There will be moments when you experience what I am saying as just plain wrong.

Good… keep reading

There will be times when you experience the book as being plain annoying.

Good… keep reading.

It will be worth it.

Success & Freedom

Since I had my own breakthrough in understanding the relationship between wealth, value, and money, my experience of life has completely altered.

There is a new sense of freedom and a new sense of power. I work when I want, with the people I want to work with, and on projects that inspire me. I also receive value according to the value I create.

In the past, the desire for success was always there. Also the willingness to work for it.

That is not what was in the way of me having greater success.

I have since realised that what was in the way was something else. It was my context for wealth. More specifically, the way I saw the relationship between wealth, value, and money.

My relationship to money and wealth was not unusual. It had been picked up from the conversations around me as I grew up. Listening to my parents. Their friends. The shows we watched on TV. The way that people generally talk about money in the world.

I was no different from most of the other people on the planet. And I probably had been more successful than most. My context for money was still screwed up though. Most people’s context for money is screwed up.

I did, however, realise that unless I shifted my context, nothing would alter. Nothing else mattered.

It is like being on a train line from Paris to Moscow and trying to get to Rome: You can travel as long as you want. You can ask people for advice. You can interview people who have been to Rome and ask them how they got there. You can say affirmations that validate how much you want to be in Rome but… the reality is you can’t get there while you are on a Paris to Moscow train line.

When I clearly saw my relationship to money; when I was finally able to understand how it all worked; that is when I gained a new experience of freedom and a new access to wealth.

It is very likely that you are currently on the Paris to Moscow train line trying to get to Rome.

This book is designed to get you to see that you are on the wrong train line… then put you on a train to Rome.

Money

First, before we can fully explore wealth from a context of value, we have to do something else. We have to take money out of the equation.

I am not saying that money isn’t important (it is important), or that I hate money (I don’t – money is awesome).

It is just that I need to demolish your money-based view of the world so that you can see a new value-based view of the world. Don’t worry, we will bring money back into the equation later on in a way that will give you more power with money than you ever had before.

So here we go. Let’s get rid of some of the ideas that you currently hold about money.

First, stop trying to make money – you will never, ever make money.
Really. Here is the thing. Nobody makes money. It is a screwed up way of looking at the world. You will never ever make money. The only people who make money work in the central bank. If you do make money, you will likely be put in jail for forgery. It is illegal.

Now, I know this seems obvious, but I want you to understand that we do not talk in these terms by accident. Most of us actually think in terms of trying to make money. It is an incredible waste of energy.

How much money do I make?

How can I make more money?

How can I make more money this year than I did last year?

How can I make more money than the person next door?

All that effort put into trying to do something which is actually impossible. I myself have sat down dozens of times and tried to work out how I can make more money. No wonder it was difficult to come up with a good answer.

This is one of the reasons people get so frustrated when it comes to wealth. It is a screwed up way of thinking.

You do not make money.

When you go to work and your boss pays you at the end of the month, you did not make money.

When your business does really, really well and you end up with $1million more at the end of this year than you did at the end of last year, you did not make any money.

When you pull gold out of the ground at a cost of $200 an ounce and sell it for $1200 per ounce you do not make money.

At any moment there is a fixed amount of money in the world. You can increase your share of it, but that is very different from making it. I am not saying the amount of money in the world never changes. It can fluctuate according to government policy (more about this later), however, at any precise moment, the amount of money in the world is fixed. You can’t make any more of it.

When you acquire money, you did not make it. Something else happened. That something else is what this book is about.

Stop trying to make money.

Money itself has no inherent value.
Most of us think of wealth in terms of money. Wealth is not money and money is not wealth.

Let me elaborate.

Here are two short questions

Question 1

Your ship has been sunk in the Pacific Ocean and you have been washed up on a small island. You wake up and next to you is a large casket filled with $30 million in bank notes. You have no food, fresh water, or companionship.

Are you wealthy?

Question 2

Your ship has been sunk in the Pacific Ocean and you have been washed up on a small island. You wake up and realise that a wild goat has been licking your face. You have no money. You can, however, hear the sound of running water. Next to you is a forest of fresh coconut trees, and standing below the trees is an abundance of naked humans of the sex you are most attracted to.

Are you wealthy?

Money is not wealth. It has no more value in this scenario than toilet paper.

Money is not wealth. It is only representative.
I want you to imagine that you go to bed tonight and, overnight, half the money on the planet disappears. Everyone who had two dollars now only has one dollar. Everyone who had two hundred British pounds now has only one hundred British pounds. Every single currency is reduced by half.

What is the impact on the planet? Has the wealth of the planet decreased?

No. It hasn’t. There is absolutely no impact on the wealth of the planet. There may be some chaos while everyone tries to work out what happened but, theoretically, everyone could just half the price of everything and there would be no actual loss to society. There is absolutely no loss in value.

On the other hand…

Imagine you go to bed tonight and overnight, half the oxygen on the planet disappears. What would be the impact?

Imagine you go to bed tonight and overnight, half the drinking water on the planet disappears. What would be the impact?

Imagine you go to bed tonight and overnight, half the food on the planet disappears. What would be the impact?

Imagine you go to bed tonight and overnight, half the people on the planet disappear. What would be the impact?

Can you get the difference? Money is not wealth. Money just represents wealth. Money has a part to play in facilitating the transfer of wealth, however, money itself is not wealth.

The reason I am telling you all this is because you have to understand what money is not.

It is very likely that you have been giving money respect where it is not due.

There is, however, something that has much more power than we realise, and that deserves much more respect than we give it… and that is value.

About Terence Sweeney

… in business

Terence has extensive hands on experience in business. From starting up his first business at age 21, he has been involved in numerous business projects both in the private sector and in corporate. Terence now consults to business in the areas of strategy and culture, and is an associate member of Professional Speakers Australia.

… in life

Terence has been exploring how people work for his whole life. He has led seminars to groups of up to up to 200 people and has over 10 years experience in coaching people who are interested in high performance & fulfillment. Terence is also a APSI Level 1 Ski-Instructor, a PADI Scuba Dive-Master and when at home can often be found ‘dancing like a dad’ with one of his four children.

For more information on Terence visit www.terencesweeney.com

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